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2025 Agenda

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Conference Day 1
Tuesday March 25, 2025

7:30AM - 8:00AM

Registration, Breakfast, & Sponsor Expo

8:00AM - 8:10AM

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Conference Opening - Welcome: Ben Scheerer

Welcome and opening remarks from the founder and principal of the Competitive Marketing Summit

Conference Keynote: Joanne Moretti

Full Stack Competitive Marketing.  A CMO & CRO Guide to Out-Marketing your competition 

8:10AM - 9:15AM

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Session 1: Data-Driven Competitive Intelligence and Digital Marketing in the Age of Generative AI - George Trujillo

9:15AM - 10:00AM

10:00AM - 10:30AM

Break & Sponsor Expo

12:00PM - 1:00PM

Lunch, Birds of a Feather, & Sponsor Expo

1:45PM - 2:30PM

Session 5: CI Mythbusters: Is AI in CI BS? -

Pat Wall, Matt Krumholz, Alysse Nockels

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2:30PM - 3:00PM

Break & Sponsor Expo

4:50PM - 7:00PM

Evening Networking and Cocktails

Enjoy light appetizers and refreshments while networking after the Day 1 of the Competitive Marketing Summit

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Conference Day 2
Wednesday March 26, 2025

7:30AM - 8:00AM

Registration, Breakfast, & Sponsor Expo

8:00AM - 8:10AM

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Conference Day 2 Kickoff

Quick recap of Day 2 highlights & a glimpse of what's in store for Day 2 excitement!

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Conference Day 2 Keynote: David Kalinowski

The Sacrifice Paradox: Navigating Life’s Choices and Tradeoffs

8:05AM - 8:55AM

9:40AM - 10:00AM

Break & Sponsor Expo

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Session 9:Fireside ChatInnovating in a Mature Market: How Competitive Intelligence Can Drive Differentiation
Insights from the Property Restoration Industry

10:00AM - 10:45AM

12:00PM - 1:00PM

Lunch, Birds of a Feather, & Sponsor Expo

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