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March 24-26, 2025
Golden, Colorado
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Ben Scheerer
Jul 10, 20242 min read
The Competitive Marketing Summit: Back by Popular Demand to Ignite Strategic Growth
We're Bringing Back the Competitive Marketing Summit: Your Voice Was Heard! As someone who lives and breathes the world of competitive...
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Ben Scheerer
Feb 3, 20224 min read
Win/Loss Pitfall #2: Trying to do too many interviews-or aiming to do too few
Continuing our series of blogs on pitfalls and best practices of win/loss, today we’ll look at another very common pitfall: trying to do too
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Ben Scheerer
Jan 17, 20224 min read
Win/Loss Blog Series: Best Practice #1 - Confidential interviews
Continuing our series of blogs on pitfalls and best practices of win/loss, today we’ll examine the best prac
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Lisa Perri
Sep 4, 20192 min read
Competitive Marketing
Competitive Marketing Summit :How High Tech Product Marketers can use a wide range of Competitive Data to market more effectively
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Marc Limacher
Aug 14, 20193 min read
Event Coverage: A Versatile, High-ROI Tool for the Competitive Marketing Toolbox
Event coverage provides a powerful method to hone your company’s competitive edge.
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Mark Van Name
Jul 16, 20193 min read
Boost Sales with Third-Party Testing
Today’s B2B buyers are fed up with unsubstantiated vendor claims. Give them the proven facts they demand.
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Alan Armstrong
May 22, 20193 min read
How your "story" can have a seat at the executive table among all the big data.
How your "story" can have a seat at the executive table among all the big data..
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Alok Vasudeva
Feb 13, 20195 min read
Five Competitive Marketing Trends for the Tech Industry in 2019
It’s that time of year again. Every analyst firm is making its predictions about what’s in store for its respective coverage areas. Here...
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